Monday, September 13, 2010

Do you need your domain name to be registered as a trademark?

Once you register a domain name, others can not see how their web address. A domain is a bit 'as an address or location on the Internet. However, this does not automatically mean, you can register as a trademark protected by the federal government for your products and services. Whether it is a legally protectible mark, the value of your business depends on what you choose, add the function, it can be so smart.

The answer often depends on whether you have chosenMarketing of products or services in a generic or descriptive domain top. General and descriptive terms are generally not protectible as a trademark. A good example is trying to hotels.com a fortune in the years 2007-2008, the mark Trial and Appeal Board and the Federal Circuit believes that it has acquired "secondary meaning" was released in the domain. They failed because, no matter how they promote or market the term, it is still generic for what consumers find on the site.

OnOn the other hand, the most valuable brands on the Internet are not generic and descriptive. A domain as EXPEDIA.COM ® is a registered trademark and protected as a strong brand, because the owner actually providing services through the site. EXPEDIA might suggest, but do not describe what is offered on the site. Google, eBay and Amazon are all domains shot famous brands because their owners are not only registered the term as a domain, but selected a word that could also feature Trademark purposes.

If you plan to invest money in creating and promoting a website, it is necessary to adequately protect the domain name as a trademark. It is not sufficient to ensure the simple registration of the domain name and can be fatal in some cases. One of my clients was sued by the service on Amazon's use of amazonnetworks.com for computers. He was innocent of the domain and its website with a picture of the Amazon. Around the same time,> Amazon. Com-established site and sold only books. Services because it is not "stake his claim on the term for computers, providing a federal trademark, a trademark of Amazon turned bully and sued him after 10 years. He was forced, for a fraction of what it was worth when could not afford to sell due to combat.

Once a term in a domain that you are qualified as a brand, is the key condition that offer goods and services for sale, nota mere 'information' on the spot.

An informative website and describes what you do or sell, but they do not provide services or products online. So, for example, a record http://www.eilberg.com lawyer denied because the site has only its services.

If you provide online services through your website, to registration, the Office brand. For example, the ability to be online for courses or seminars in a service.

Other examples ofregistered websites include online banking, online chat, online retail, real estate, marketing with virtual tours and website hosting.

You decide. I think if you are going to the money market and promote goods and services to spend online, it's a good idea, a concept that must be protected as a trademark and a domain. Whatever you choose, you choose to understand the difference between the two is based.

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